Hey PRIME fans… we've got a seriously exciting update for you today - and it's all about a bottle that fans have been eagerly waiting for. But before we dive into what's new, let's rewind a little.
Back in September 2024, KSI and PRIME teased a brand-new bottle called The Nightmare, featuring KSI's face cleverly embedded in the PRIME logo. Here's a refresher for anyone who missed it:
Well, we've now got our very first proper look at the bottle - in full colour too - along with confirmation that it's headed to retail shelves.
This version we’re seeing is the Spanish release and the barcode is listed as 7640427574635 - Prime Hydration - SP - KSI 500mL Bottle, but it's expected to launch in other regions like the UK, the USA, and more. Check it out:
From what we can tell, the flavour appears to be Strawberry Cream - which, if confirmed, would introduce a completely new addition to the PRIME lineup. And let's be honest… it sounds delicious.
With subtle purple tones that nod to KSI's iconic Lamborghini, this bottle looks absolutely stunning - and we're counting down the days until it drops. As for when exactly that'll be? We're still waiting to find out. Fingers crossed it's soon!
What do you reckon - is this one worth the hype? Let us know on our socials, and as always, the moment we hear more, you'll be the first to know!

First Proper Look at the Upcoming KSI "The Nightmare" PRIME Bottle
June 20, 2025