On the 18th November 2023, pictures started to appear online of new PRIME Hydration bottle which sort of looked like a faint Tropical Punch bottle, with the top of the bottle fading into white and a white lid. The flavour was described as "Cherry Freeze". Now we're no strangers to people creating their own artistic variations of PRIME - but these looked legit. To top it off, the uploader also stated that the white parts of the bottle would turn a blue colour when the bottle was cold.
Nearly a month would pass and we got our first video of the bottle and what it would look like when cold. By now everyone was convinced that these were real (and the eBay listings ran with it) - but still no word from PRIME themselves.
Until now that is... PRIME Cherry Freeze has been confirmed and is coming to US stores on the 27th December 2023! Apologies though - no word on when the UK release is though (figures!).
Not only this - but the new flavour will also be coming in the form of the Hydration+ Sticks as well (US Only).
You can also catch our video on this announcement below:
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