For collectors and regular PRIME fans alike, this is a notable expansion for the brand in the Canadian market. Rather than launching through a smaller retailer or limited drop, PRIME Cookies & Cream Protein Shake has appeared through one of the biggest warehouse chains around, which should give the product strong visibility straight away. Costco's listing confirms the format as an 18-pack, making it a bulk buy aimed at shoppers looking to stock up in one go.
So, what exactly are PRIME protein shakes? Unlike PRIME Hydration or PRIME Energy, these are milk-based ready-to-drink shakes designed more around protein intake and recovery. According to PRIME's official product page, the Cookies & Cream shake contains 32g of protein per serving, is lactose-free, made with ultra-filtered milk, and comes in at 150 calories with 2g of sugar.
That gives the range a very different purpose from the rest of the PRIME line-up. While Hydration focuses on electrolytes and Energy is built around caffeine, the shakes are clearly positioned as a more functional product for people wanting a high-protein drink after exercise, as a quick on-the-go option, or simply as a convenient way to boost protein intake during the day. PRIME's official site places the shake range alongside the rest of its performance-focused products, showing how the brand is continuing to broaden beyond just sports drinks.
For Canadian PRIME fans, this launch is another sign that the brand continues to expand well beyond hydration bottles and energy cans. And if the Costco rollout performs well, there is every chance this won't be the last PRIME shake we see land on shelves in Canada - cue Vanilla and Chocolate please!
In the meantime though head to your local Costco - or hit up this webpage to get your hands on them! Costco.ca
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