Hey PRIME fans... a double whammy of amazing news today as a brand new PRIME product line has quietly landed on Amazon.com - and it marks a major expansion beyond hydration.

Known for its hydration and energy ranges, PRIME Hydration has now introduced a trio of ready-to-drink Protein Shakes, with Vanilla, Chocolate, and Cookies & Cream all appearing online. This marks PRIME’s clearest move yet into the functional nutrition space.



Each 11oz bottle delivers 32g of complete protein from ultra-filtered milk, supporting muscle recovery, strength, and daily protein intake. With 160 calories and just 3g of sugar, the shakes offer significantly more protein-per-calorie than typical milk-based options, keeping them lean without sacrificing nutritional value.

All three flavours - Vanilla, Chocolate, and Cookies & Cream - are lactose-free, easier to digest, and free from FD&C colours, carrageenan, and unnecessary fillers often found in shelf-stable protein drinks. PRIME also showcases its ProteinLock Technology, a filtration process that locks in protein while removing excess sugar and water, resulting in a smooth, fully dissolved texture with no grit or clumping.

Sold on Amazon.com in 12-packs totalling 132 fl oz, these shakes are shelf-stable and ready-to-drink, requiring no mixing or refrigeration – perfect for gym bags, travel, or daily supplementation.

With three flavours already live, this launch suggests PRIME may be preparing to build a full protein line alongside its iconic hydration and energy products!