Hey PRIME fans... we're starting to see the roll out of a new range of PRIME products - officially dubbed 'ZERO'.

This new ZERO line appears to follow the same visual style as the PRIME ICE bottles that launched earlier this year, which leads us to believe this is more of a rebrand and flavour refresh than a completely new product line. The range currently includes Berry Ice, Cherry Ice, and Orange Ice - all of which seem to be renamed versions of Red Chill, Blue Chill and Orange ICE. There is also a new addition to the family: Grape Ice, which we showcased to you yesterday.





At the moment, Amazon are listing all of the new ZERO bottles with one noticeable exception - Grape Ice. Considering how rare the original Grape flavour became, it's exciting to see it making a return in any form. With PRIME reworking their line-up and refreshing bottle designs across the board, we wouldn't be surprised if more flavours or variations appear in the future.

As always, we'll keep you updated the moment anything new drops.