We have no idea yet what flavour this is going to be, whether they opt for a brand new, never before seen flavour, or stick to the tried-and-tested existing flavours.
The real twist though? A new subsite has quietly popped up on PRIME’s official website: collectorseries.drinkprime.com, and it simply teases: "A new adventure coming soon." If this sounds familiar, it’s because it kind of is - last year’s PRIME X campaign was similar and included limited-edition drops and even prizes for participants.
What’s more interesting is that barcodes have been seen for the US, UK, Canada, Mexico, and South Africa, suggesting that an in-store release across multiple countries is likely on the horizon.
Adding fuel to the hype, the new bottles feature QR codes on the side, which might hint at a collect-and-scan mechanic. Could scanning them unlock rewards or entries into a contest? Maybe. At this point, it’s all speculation, but it’s looking like PRIME is gearing up for another big fan engagement campaign.
Stay tuned — and if you spot one of these bottles in the wild, be sure to let us know!
We'd also like to give a shout out to SWEET SEEKER for bringing us more information about this bottle. You can also pre-order the bottle from their site too: https://sweetseeker.com.au/products/prime-hydration-collector-series
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