Hey PRIME fans… Big news just dropped - PRIME Hydration Sour Nova has been officially announced for the UK and Canada! 🎉

That’s right, after some low-key appearances in select UK stores (yeah, we see you WH Smith 👀), it’s now getting the full-on rollout treatment. So if you’ve been hunting for it - it’s coming to shelves near you!

Expect to find it rolling out in major retailers near you from today - if they carry PRIME, there’s a good chance Sour Nova is landing there soon - if it hasn’t already.



Canada, you’re not left out either. PRIME’s making sure the Sour Nova love comes to you too, so you’ll be able to get your hands on it too.

So prep your taste buds, and get ready to hunt down the newest member of the PRIME lineup!

Tried it already? Let us know if it lives up to the buzz!