Hi PRIME Fans... Big news for PRIME fans in the UK – the new Sour Nova flavour has officially hit the shelves!

Starting to roll out at WH Smith stores across the country - Sour Nova is the latest addition to the PRIME Hydration lineup, offering a sour to the brand's popular range. If you haven't spotted it yet, don't worry – more stores are expected to roll out Sour Nova soon. Keep an eye on your local shops, and you'll be sipping on that sour goodness in no time.​

We would like to extend a shout out to Callum Withers for bringing this to our attention:



So, what are you waiting for? Head to WH Smith, grab a bottle of Sour Nova, and let us know what you think!