PRIME has added yet another partnership to their ever growing roster... and this one is a huge name in the Sports Entertainment world!

Yes it's none other than the WWE!

For anyone that doesn't know Logan Paul, who is a founder of PRIME, is already a household wrestling name in the WWE and has been making waves in the industry - being featured at the firms most major events such as Wrestlemania and Royal Rumble. KSI, also a founder, has also made several appearances at events too - the pair of them often brandishing bottles of PRIME for promotional reasons.

As of yesterday, it has been announced that PRIME will be the "first ever center ring sponsor of this great organisation [WWE]... Starting at Wrestlemania and every PLE from now on".

Here is Logan Paul's announcement speech: