Hey PRIME fans... PRIME is on fire lately as they are expanding their shake range once again, this time with the launch of a brand new Shake + Creatine line to sit alongside its recently released PRIME Shake range!

On PRIME's official US store, the new creatine-backed line is already listed in Chocolate, Vanilla, and Cookies & Cream, matching the original shake flavour lineup.



The new drinks are positioned as an all-in-one option for people who want more than just a standard protein shake. According to PRIME's launch messaging, each can contains 32g of protein, 3g of creatine per serving, 3g of sugar, lactose-free ultra-filtered milk, and is designed as a grab-and-go ready-to-drink format with no powders or mixing required. PRIME describes it as "32g protein plus 3g creatine monohydrate, a clinically studied daily amount to support strength, performance, and recovery, all in one ready to drink can".

One of the more interesting parts of the launch is the format itself. PRIME says that getting creatine to work properly in a ready-to-drink liquid product has been a challenge for years, and that its CreaShield system is what makes this new line possible while keeping the taste intact. That gives the brand a fresh angle in a crowded protein space, especially after only recently stepping into the ready-to-drink shake market with its standard PRIME Shake line.



For fans of the brand, this feels like a natural next step. The regular PRIME Shakes already gave the company a foothold in the protein category, and now Shake + Creatine pushes that idea further by targeting gym-goers and convenience-focused shoppers who want both protein and creatine in a single can. Chocolate, Vanilla, and Cookies & Cream are safe, familiar choices, but they also make sense for a launch like this - easy entry-point flavours that should appeal to a broad audience.

Whether this ends up being a major hit will likely come down to taste, availability, and how widely PRIME rolls it out at retail. But on paper, the proposition is simple: 32g protein, 3g creatine, low sugar, lactose-free, and no prep at all. For a brand that has spent the last few years building itself across hydration, energy, powders, and now shakes, this is another notable expansion - and one that could turn plenty of heads if it lands well with fitness fans.