We also mentioned that some new flavours - or rather re-imagining of some old flavours were coming back too - one of those specifically was Grape Ice.
Well, it appears that they may have started to roll out as we have a first look at one of the UK style bottles courtesy of Facebook user Steven Hall. This is the first clear glimpse we've seen of the updated design in the wild, and it gives us a better idea of how PRIME intends to differentiate returning flavours within their refreshed branding direction.
As you'll see though the design looks very similar to the PRIME ICE bottles (Red & Blue Chill and Orange)... only this is now called PRIME Zero and it is sporting the new logo type. This could signal a broader repositioning of the ICE line under the Zero label, potentially aligning them more closely with PRIMEā€™s growing zero sugar offerings. Whether we will see the other ICE flavours re-branded to Zero we will see.
When and where these will release is not confirmed yet - but as soon as we know you will too!
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