PRIME has a history of partnering up with the biggest names in sports and social media and they are showing very little sign of slowing down any time soon!

Recently they signed up to be the first ever WWE Center Stage Sponsor!

They've even partnered with big sporting brands such as Borussia Dortmund, Arsenal, Bayern Munich, LA Dodgers, FC Barcelona, and the UFC. They've partnered with major sports names such as Erling Haaland, Patrick Mahomes, and Auston Matthews, just to name a few.

Well today, PRIME welcomed their newest member into the PRIME family... British Rapper Central Cee - and they secured the deal with a few crates of Strawberry Watermelon for him. See their announcement tweet below:



We'd like to congratulate Central Cee and we can't wait to see what the future holds for this exciting new partnership.

The full list of partnerships thus far can be found on their website:

• Athletes
• Creators