With names such as the UFC, FC Barcelona, FC Bayern Munich, and Arsenal under their belt - and sporting legends Patrick Mahomes, Erling Haaland, and Auston Matthews just to name a few... it seems PRIME is not slowing down in making partnerships with the greatest that sport has to offer.
Their latest partnership is none other than BVB (Borussia Dortmund)!

Carsten Cramer, Chief Marketing Officer, BVB says: "BVB is very excited and proud that two ambitious brands have joined forces. PRIME is an upcoming brand with popular products, especially for younger people â a significant target audience for BVB to manifest its continuous growth. Therefore, we're convinced that both brands will benefit tremendously through this partnership. BVB on the one hand will help Prime to conquer the German market and beyond whereas Prime will further elevate BVB's brand especially in the US, its home market."
You can read more about this partnership here: https://www.bvb.de/eng/Partners/Business-News/News/BVB-and-PRIME-announce-partnership