PRIME has added another athlete to their roster of partners - and this time, it is 2x World Champion quarterback for the Kansas City Chiefs - Patrick Mahomes!

Patrick joins the PRIME team alongside other big names such as Erling Haaland, Alexander Volkanovski, and Auston Matthews.

Patrick gave a statement on the partnership:

"PRIME is a disruptive brand that has taken over the beverage industry since it first launched. They are gamechangers, and that's exactly what I strive to be on the field. Our partnership is a winning play, merging innovation and excellence, setting a new standard both on and off the field".

To which the PRIME team added:

"At PRIME, we believe in teaming up with greatness, and Patrick Mahomes isn't just one of the best quarterbacks of all time; he's rewriting the record book and bringing a whole new level of excitement to the game. Aligning with someone who's pushing boundaries and breaking records is what PRIME is all about, so this is a dream come true for us. It's a privilege to welcome Patrick Mahomes to the PRIME family and we can't wait for you to see what we have planned for 2024!".